This Outstanding Massager is Still Going Strong After 40 Years

The Magic Stick isn’t really what you ‘d anticipate from a contemporary sex toy. It might really well be your granny’s vibrator. Drawbacks aside, the Magic Stick proceeds to outsell even more highly advanced rivals, also as the business that created it ranges itself from what has actually come to be one of the most iconic sex toys in existence.

The Magic Stick inhabits a special area in the history of both female sexuality as well as customer electronics, yet it’s neither the first device of its kind to be marketed as an individual massager, neither the first produced by a leader in the electronics sector. According to Rachel P. Maines’ The Technology of Orgasm, the first digital vibrator showed up in 1878, preceding radio, tv as well as a variety of other groundbreaking modern technologies.

The same year the Magic Stick showed up on the market, a New York-based artist by the name Betty Dodson had her first sexually explicit one-woman event at the Wickersham Gallery on Madison Avenue. 4 years later, she introduced a collection of educational courses called Bodysex Workshops, where she used vibes to educate women about masturbation, as well as in 1974 she released her first publication, Liberating Masturbation.

” Electric vibes were sold as massage therapy machines as well as I bought them in the small-appliance section of Macy’s,” Dodson stated.

While Liberating Masturbation was sold along with the Magic Stick at Eve’s Garden, a rather subversive as well as brand-new sex shop that catered especially to women, Dodson chose the Panasonic Panabrator in her very early demos. It had not been up until 1975 that she changed it with the Magic Stick. Baseding upon Dian Hanson, previous editor of Juggs, Leg Program as well as various other guys’s publication, as well as present Sexy Book Editor at Taschen publishing, Dodson transformed her on to the Stick in 1977 as well as she’s been a supporter ever since.
” She informed me to get a Hitachi Magic Stick, yet to be careful of its power, both psychological as well as physical, as it’s an addicting agent right behind heroin,” Hanson stated. “My only previous vibrator encounter was a pink plastic trait that held two D-cell batteries as well as the Hitachi was a whole ‘nother globe.”

Hanson’s response to the Magic Stick isn’t really special. It’s frequently referred to as the Cadillac of vibes as well as has actually been a record-breaker at dynamic sex shop Excellent Resonances given that it opened up in 1977. In the close to 50 years given that its birth, technical advances have led to massive leaps in customer technology, yet the Magic Stick has actually stayed greatly the same.

The US Patent as well as Trademark Workplace details the Hitachi Magic Stick’s first use in trade as April 25th, 1968. In the 46 years given that, this huge, white piece of plug-in plastic, which bears some similarity to a bass drum mallet, has actually involved represent an awkward duality for many Americans. It’s marketed as well as sold as an individual massager in chain store as well as pharmacies, while likewise serving as a trusted masturbation aid.

That is up until last summer season. Hitachi dumped the old, 1980s packaging, retooled the products for a lighter, a lot more sturdy magic wand as well as changed out the motherboard. To the unaware, it looked just like mother’s old Magic Stick, with one noteworthy exception: The Hitachi name was nowhere to be located.

Weiss’ motorized merrymaker wased initially used to deal with hysteria, an archaic medical condition believed to be healed with female climax. As Maines points out, by the very early 1900s, there were dozens of designs on the market, as well as their uses had increased to consist of therapy for every little thing from joint inflammation as well as irregular bowel movements to aching muscular tissues.
Considering that Mortimer Granville developeded the first electrical vibrator, they have actually efficiently penetrated the mainstream with looks in significant movie, popular TELEVISION programs as well as fashion magazines. Even Oprah Winfrey’s not terrified to talk her mind on the topic. (Apparently the huge O likes something the size of a “perfume sprayer” to outsized back massagers like the Magic Stick.) Attitudes towards sex as well as sex toys have altered substantially, yet nothing else vibrator has actually captured the mainstream creativity like the Magic Stick, save for perhaps the multi-pronged Rabbit, which had its own kip down the spotlight on an episode of Sex as well as the City.

With the help of conventional media, major discussions about masturbation have moved from the confines of women’s sexuality workshops to the national level. In 1994, then-Surgeon General Joycelyn Elders, currently a debatable number, was compelled to resign after suggesting that schoolchildren be taught about masturbation to suppress the spread of HELP. We have actually come a lengthy way given that Elders’ ouster; antiquated regulations limiting the sale of sex toys have slowly dropped from the books as well as public figures like Oprah have legitimized the topic in conventional media, yet masturbation as well as its accoutrement are still taboo. Information about the Magic Stick is hard to come by exterior of individual anecdotes as well as the device’s official site. consists of a listing of specs, individual evaluations as well as an obscure history of the device, yet no reference of its origins.
It appears that silence is no mistake. We reached out to Hitachi numerous times while researching this story as well as got no answer. In fact, according to Eddie Romero, supervisor of procedures for Vibratex, the primary US importer of the device, Hitachi prepared to pull the plug totally before last summer season’s redesign. As he puts it, Hitachi is a “really conventional” Japanese business as well as didn’t want its name affixed to what is essentially one of the most well-known sex toy on Earth. Vibratex, not prepared to lose its greatest moneymaker (it’s sold 250,000 devices given that last summer season), persuaded Hitachi to proceed generating it as the Original Magic Stick.

” Obviously, Mr. Hitachi Sr. didn’t such as the suggestion that his massage therapy equipment was providing numerous women orgasms,” Dodson stated. “Challenging crap! It stays my favored vibrator to now.”